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The Car Counselor: Keith Whann
Through the years Keith has had over 1,000 articles published in trade journals across the country and his monthly columns discussing compliance and consumer protection issues and providing legal updates to the industry continue to be favorites of dealers and consumers alike. Keith has conducted hundreds of seminars across the country and appeared as a featured speaker on a wide variety of topics affecting the industry. He has spoken at conventions and meetings for over 50 national and state motor vehicle industry related trade associations and regulatory agencies dealing with complex automobile industry issues. At the conclusion of these seminars Keith would end with an open Q&A session. These sessions became so popular (ruining numerous meeting schedules along the way) that he developed "Ask the Car Counselor" to make the Q&A session an event in itself. In 2004, at the suggestion of friends, Keith took the show on the road to 97.1 FM in Amarillo, Texas and The Car Counselor program was born. Unbeknownst at the time, Keith’s two-hour program was one of the first live broadcasts over the Internet. Since that time, many of Keith's presentations have been filmed and broadcast on the NIADA.TV and Automotive Consumer Television networks, including the seven hour 2005 and 2006 National Dealer Compliance and Profitability Expos (which Keith both developed and moderated) and various presentations at NIADA National Conventions and Regional Education Conferences from 2005 to 2009.
As opposed to waiting for something to happen, Keith decided to try and do something to improve what he saw around him. Using the Troubled Asset Relief Program’s “TARP” acronym he created his own TARP: “Together Automotive Retailing Prospers” with a goal of bringing positive, lasting change to the automotive industry one car deal at a time. Over 30 lenders and 300 plus attendees participated in the first TARP Event in March. Over 50 lenders and 900 plus attendees participated at TARP Event at the NIADA Convention in June. Keith is introducing a new expanded TARP Program. Its mission is to enable capital to flow to car dealers for floor planning of inventory, develop additional finance sources for retail customers, introduce the new NIADA certified vehicle program, enhance and improve dealership F&I processes and teach the keys to a dealer’s online success. And now, Keith will also be unveiling his new “Car Buying IS FUN” Program for consumers teaching them the right way to boy a car. Add it all together,
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Keith Whann, is the founder of the law firm Whann & Associates LLC, located in Dublin, Ohio. Over a career that has spanned 25 years from a beginning as an Assistant Ohio Attorney General in the Consumer Protection Division thru today, as General Counsel of the National Independent Automobile Dealers Association, a co-owner, CEO and General Counsel of the Columbus Fair Auto Auction and The Car Counselor to the motor vehicle industry, Keith has become a leading national authority on motor vehicle and consumer protection issues.
Keith’s latest project finds him as one of the developers of the recently launched 
In March of 2009 Keith was asked to testify before the House Energy and Commerce Committee’s Subcommittee on Commerce, Trade, and Consumer Protection at a hearing titled, “Consumer Protection in the Used and Subprime Car Market.” Leading up to his testimony, the automobile industry was facing its toughest times in over two decades.